The industry predicts that the beauty industry should pay attention to smart packaging in order to meet the fourth industrial revolution, and the Korean beauty industry needs to constantly strive to innovate in order to remain competitive in the rapidly changing beauty market.
Smart packaging does not refer to simple packaging and protection of products, but refers to product packaging materials with more dynamic functions. For example, when a smartphone scans a product package, it provides customized content such as brand stories, information on the ingredients of the product, and videos on how to use it, and collects behavioral data such as consumer habits. The system integrates packaging lines to package products for future product development, which is called smart packaging.
If the smart packaging is used well, the product form not only becomes a part of the function, but also makes the product no longer a passive product, and becomes a product of interaction, understanding and intelligence, providing consumers with sensory experience and additional product functions, strengthening consumer participation.
A KOTRA trade official in New York said that due to the development of wireless communication and digital innovation such as the Internet of things, smart packaging is spreading, and smart packaging is attracting attention for changing the future innovation trend of the beauty industry. It is reported that beauty brands use packaging as a medium to get the opportunity to interact with consumers. Automated logistics package solutions increase brand transparency.
According to the report of market Research and Markets, the global smart packaging market has continued to develop at an average annual growth rate of 11.7% since last year, and the market size will reach $52 billion by 2025.
Smart packaging is not only suitable for cosmetics, in personal care products, food, health management and pharmaceuticals and other broad fields have a market, the main reason for the continued growth of the smart packaging market is because of the spread of the Internet of Things and computer cloud systems, the global Internet of Things market size in 2015 as a benchmark, reaching 15.4 billion US dollars. By 2020, it will reach 30.7 billion US dollars, and by 2025, the market size of automatic opening and sealing box stamping systems will increase significantly to 75.4 billion US dollars.
